Nova Scotia Health Protection and Promotion's Yellow Flag campaign was launched in the fall of 2006 and consisted of a series of television, radio, and poster advertisements addressing high-risk gambling in the province. To assess market response towards the campaign as well as obtain input for ongoing policy development, a series of questions were included in the general survey for the 2007 Nova Scotia Adult Gambling Prevalence Study. A supplementary survey was also administered to 240 respondents, aged 19-34 years, in order to obtain more qualitative information on behaviours,
recall of advertisements, and attitudes toward particular ads (i.e., Did the respondent like the particular ad). In addition to evaluating the effectiveness of the advertising campaign, the
following report profiles and compares 2006 pre- and 2007 post-campaign gambling risk, behaviors, attitudes, and beliefs for young adults (19-34 years; n=430) in Nova Scotia.