If you are planning an event or initiative, chances are at some point you will want to release information about
your project to the media in order to increase exposure for your event.
Gambling Awareness Nova Scotia and Community Health Boards (CHBs) share a common relationship with the media: both rely on it to help communicate accurate and timely information to the Nova Scotian public.
This section of the toolkit is designed to help CHBs develop positive and constructive relationships with local and provincial media. It contains the following tools and resources to help CHBs engage the media effectively:
·Writing for the Media Guide– this valuable resource includes samples of various media communications,
explanations of the differences between them, and advice on when and how to use them.
·Nova Scotia Media List–this resource guide lists the contact information for local and provincial media.
GANS staff may be able to provide quotes on gambling-related issues relevant to your release. Please direct all quote inquiries to Jen Wheatley, GANS Communications officer, using the contact information below.
Additionally, Jen Wheatley is available to review and provide feedback on final draft versions of CHB Public Service Announcements, Media Advisories, and/or Press Releases.
