Tracy Schrans is a Principal and President of Focal Research Consultants.  Since 1988 Tracy has been conducting gambling research in public policy, community health, regulatory and commercial gaming sectors with international recognition in gambling behaviour and measurement, applied consumer research, prevalence and, responsible gambling.  In conjunction with Dr. Tony Schellinck, CEO Focal Research and FC Manning Chair Business Economics Dalhousie University, Tracy has worked on some of the most challenging and innovative population and field research in the area of gambling with specific expertise in electronic gambling machines (slots, egms, VLT’s). She consults nationally in Canada and abroad most recently involved in evaluative responsible gaming research, outcome monitoring, loyalty database analysis, social marketing and social policy research.

 

Effective July 20, 2009, Tracy Schrans is on a six-month Leave of Absence from the Foundation's Board of Directors.  The Board of Directors is looking forward to her return to the Board in early 2010.